Mikael Forsberg
2015-03-12 16:01:44 UTC
Sputnik, a major new media brand with modern multimedia centers in
dozens of countries, will go live November 10. All of Sputnik's
multimedia centers located in major world capitals will maintain their
own websites and broadcast from local radio stations.
In 2015, Sputnik will broadcast in 30 languages, with over 800 hours of
radio programming a day, covering over 130 cities and 34 countries.
Sputnik's exclusive content is designed for a global audience of
billions who are tired of aggressive propaganda promoting a unipolar
world and want an alternative opinion.
The flagship site is www.sputniknews.com.
SPUTNIK FOR THE WORLD
Offering a fuller picture of the world with a truly diverse range of
views, Sputnik tells the untold.
"There are countries that impose their will on both the West and East,"
Director General of Rossiya Segodnya International Information Agency
Dmitry Kiselev said. "Wherever they intervene, bloodshed, civil wars and
color revolutions ensue. Entire countries fall apart. Iraq, Libya,
Georgia, Ukraine, Syria, to name just a few. Many people already
understand that the world doesn't necessarily have to believe that the
actions of the United States work for everybody. Russia proposes a model
for the world in favour of mankind. We believe in a diverse,
multicultural world, and we have many allies. To promote this outlook
our media group is launching a new global brand, Sputnik."
Sputnik points the way to a multipolar world that respects every
country's national interests, culture, history and traditions.
"In this world, Japan is Japanese, Turkey is Turkish, China is Chinese
and Russia is Russian," Kiselev said. "We are not suggesting that other
nations should adopt the Russian way of life. We believe everyone is
entitled to live in their own way. Our outlook on the world is rooted in
international law. The ongoing evolution of international relations is
good for us and good for humankind. We are not an opposition media
outlet in the countries where we operate. We will maintain good
relations with everybody."
SPUTNIK STRATEGY
Sputnik's broadcasting is entirely geared toward local audiences.
"The agency has overhauled the underlying concept of its work and is
entirely oriented to foreign audience," Kiselev said. "Previously all
radio stations in foreign languages were based in Moscow, but almost all
of our radio programs and websites will be developed locally."
"It is absolutely clear to us that trying to broadcast in foreign
languages and win over foreign audiences from Moscow is not an effective
approach," Rossiya Segodnya Editor-in-Chief Margarita Simonyan said.
"Journalists who work in Moscow are not in a position to understand
local realities as well as the locals themselves. Nor will they be able
to invite local newsmakers and experts to their studios."
SPUTNIK MULTIMEDIA RESOURCES
Sputnik is uniquely positioned as a provider of alternative news content
and as a radio broadcaster. In every country where it operates, Sputnik
has a multimedia center complete with a radio station for local
audiences, a website, a news agency that produces exclusive content, and
a press center.
"Each multimedia center will work on different projects simultaneously.
This can include launching new programs, news, comedy or analysis shows,
online polls, or live broadcasts with world experts. Importantly, this
unique content can be accessed in different formats by different local
audiences," Simonyan said.
Sputnik's radio broadcasting will use modern formats, such as digital
DAB/DAB + (Digital Radio Broadcasting), HD-Radio, as well as FM radio,
mobile phones and the Internet. In the medium term, the goal is to
broadcast around the clock.
"Many countries offered to let us broadcast Sputnik programs using local
FM radio stations," Simonyan said. "They are interested in having new
content in their media market and will include our programming in their
broadcasts. With the advent of this new brand and the improved quality
of our programming, we expect the regional Sputnik network in different
countries to grow as well."
Webcasting is also rapidly expanding. The goal is to update Sputnik-run
websites around the clock and deliver the most important information to
target audiences using social media.
Sputnik news feeds in English, Spanish and Arabic are available around
the clock. A newscast in Chinese will become available in late 2014.
These products are distributed by subscription and cater to professional
media and business, as well as expert and government agencies. Regional
editorial offices in Washington, Cairo, Beijing and Montevideo work 24/7.
Sputnik's photo service uses a worldwide network of photojournalists.
Images will be stored on a single database to allow for rapid sharing
between regional centers.
SPUTNIK AUDIENCE
"Sputnik's audience includes billions of people around the world, who,
I'm sure, have had enough of the aggressive mainstream propaganda on the
air, in newspapers and on television in many countries, sowing discord
and trampling international law, common sense, the truth and the facts,"
Kiselev said. "People are looking for an alternative, and we are
offering one by making Sputnik programming available worldwide. The
demand is clearly there."
LANGUAGES
Sputnik creates its own multimedia content in Russian, Abkhaz,
Azerbaijani, Arabic, Armenian, Chinese, Crimean Tatar, Dari, English,
Estonian, French, Finnish, German, Georgian, Hindi, Japanese, Kazakh,
Kyrgyz, Latvian, Moldovan, Ossetian, Polish, Portuguese, Pashto,
Spanish, Serbian, Tajik, Turkish, Uzbek, and Ukrainian.
SPUTNIK BROADCASTERS
Each of Sputnik's multimedia centers in London, Washington, D.C., New
Delhi, Cairo, Montevideo, Beijing, Berlin, Rio de Janeiro, Istanbul,
Paris, Buenos Aires, Belgrade, Helsinki, Minsk, Kiev, Tashkent, Astana,
Bishkek, Dushanbe, Sukhumi, Tskhinvali, Tbilisi, Yerevan, Baku and
Chisinau has anywhere from 30 to 100 staff, and all are local professionals.
SPUTNIK – A STANDARD OF EXCELLENCE
Sputnik is delivering a new standard of media excellence.
“It’s a forward thinking, trailblazing media outlet that fills a major
void in the global information market. What sets it apart is its choice
of topics, perspective and insights,” said Simonyan.
Read more: http://indian.ruvr.ru/.../Russia-launches-major-new.../
dozens of countries, will go live November 10. All of Sputnik's
multimedia centers located in major world capitals will maintain their
own websites and broadcast from local radio stations.
In 2015, Sputnik will broadcast in 30 languages, with over 800 hours of
radio programming a day, covering over 130 cities and 34 countries.
Sputnik's exclusive content is designed for a global audience of
billions who are tired of aggressive propaganda promoting a unipolar
world and want an alternative opinion.
The flagship site is www.sputniknews.com.
SPUTNIK FOR THE WORLD
Offering a fuller picture of the world with a truly diverse range of
views, Sputnik tells the untold.
"There are countries that impose their will on both the West and East,"
Director General of Rossiya Segodnya International Information Agency
Dmitry Kiselev said. "Wherever they intervene, bloodshed, civil wars and
color revolutions ensue. Entire countries fall apart. Iraq, Libya,
Georgia, Ukraine, Syria, to name just a few. Many people already
understand that the world doesn't necessarily have to believe that the
actions of the United States work for everybody. Russia proposes a model
for the world in favour of mankind. We believe in a diverse,
multicultural world, and we have many allies. To promote this outlook
our media group is launching a new global brand, Sputnik."
Sputnik points the way to a multipolar world that respects every
country's national interests, culture, history and traditions.
"In this world, Japan is Japanese, Turkey is Turkish, China is Chinese
and Russia is Russian," Kiselev said. "We are not suggesting that other
nations should adopt the Russian way of life. We believe everyone is
entitled to live in their own way. Our outlook on the world is rooted in
international law. The ongoing evolution of international relations is
good for us and good for humankind. We are not an opposition media
outlet in the countries where we operate. We will maintain good
relations with everybody."
SPUTNIK STRATEGY
Sputnik's broadcasting is entirely geared toward local audiences.
"The agency has overhauled the underlying concept of its work and is
entirely oriented to foreign audience," Kiselev said. "Previously all
radio stations in foreign languages were based in Moscow, but almost all
of our radio programs and websites will be developed locally."
"It is absolutely clear to us that trying to broadcast in foreign
languages and win over foreign audiences from Moscow is not an effective
approach," Rossiya Segodnya Editor-in-Chief Margarita Simonyan said.
"Journalists who work in Moscow are not in a position to understand
local realities as well as the locals themselves. Nor will they be able
to invite local newsmakers and experts to their studios."
SPUTNIK MULTIMEDIA RESOURCES
Sputnik is uniquely positioned as a provider of alternative news content
and as a radio broadcaster. In every country where it operates, Sputnik
has a multimedia center complete with a radio station for local
audiences, a website, a news agency that produces exclusive content, and
a press center.
"Each multimedia center will work on different projects simultaneously.
This can include launching new programs, news, comedy or analysis shows,
online polls, or live broadcasts with world experts. Importantly, this
unique content can be accessed in different formats by different local
audiences," Simonyan said.
Sputnik's radio broadcasting will use modern formats, such as digital
DAB/DAB + (Digital Radio Broadcasting), HD-Radio, as well as FM radio,
mobile phones and the Internet. In the medium term, the goal is to
broadcast around the clock.
"Many countries offered to let us broadcast Sputnik programs using local
FM radio stations," Simonyan said. "They are interested in having new
content in their media market and will include our programming in their
broadcasts. With the advent of this new brand and the improved quality
of our programming, we expect the regional Sputnik network in different
countries to grow as well."
Webcasting is also rapidly expanding. The goal is to update Sputnik-run
websites around the clock and deliver the most important information to
target audiences using social media.
Sputnik news feeds in English, Spanish and Arabic are available around
the clock. A newscast in Chinese will become available in late 2014.
These products are distributed by subscription and cater to professional
media and business, as well as expert and government agencies. Regional
editorial offices in Washington, Cairo, Beijing and Montevideo work 24/7.
Sputnik's photo service uses a worldwide network of photojournalists.
Images will be stored on a single database to allow for rapid sharing
between regional centers.
SPUTNIK AUDIENCE
"Sputnik's audience includes billions of people around the world, who,
I'm sure, have had enough of the aggressive mainstream propaganda on the
air, in newspapers and on television in many countries, sowing discord
and trampling international law, common sense, the truth and the facts,"
Kiselev said. "People are looking for an alternative, and we are
offering one by making Sputnik programming available worldwide. The
demand is clearly there."
LANGUAGES
Sputnik creates its own multimedia content in Russian, Abkhaz,
Azerbaijani, Arabic, Armenian, Chinese, Crimean Tatar, Dari, English,
Estonian, French, Finnish, German, Georgian, Hindi, Japanese, Kazakh,
Kyrgyz, Latvian, Moldovan, Ossetian, Polish, Portuguese, Pashto,
Spanish, Serbian, Tajik, Turkish, Uzbek, and Ukrainian.
SPUTNIK BROADCASTERS
Each of Sputnik's multimedia centers in London, Washington, D.C., New
Delhi, Cairo, Montevideo, Beijing, Berlin, Rio de Janeiro, Istanbul,
Paris, Buenos Aires, Belgrade, Helsinki, Minsk, Kiev, Tashkent, Astana,
Bishkek, Dushanbe, Sukhumi, Tskhinvali, Tbilisi, Yerevan, Baku and
Chisinau has anywhere from 30 to 100 staff, and all are local professionals.
SPUTNIK – A STANDARD OF EXCELLENCE
Sputnik is delivering a new standard of media excellence.
“It’s a forward thinking, trailblazing media outlet that fills a major
void in the global information market. What sets it apart is its choice
of topics, perspective and insights,” said Simonyan.
Read more: http://indian.ruvr.ru/.../Russia-launches-major-new.../